This Annual Symposium took place on 9 June 2022 in a hybrid format.

Deeply political, both in their production and their effects, polls provide a communication tool and a symbolic device on which candidates, political parties, politicians, and journalists rely to speak on behalf of the citizens. “Public opinion” harnessed through polls derives its performative force from a “scientific” measure: a percentage established by polls – allowing to perceive information as reliable and incontestable. As a commercial product (e.g., the methods used, their purpose) polls are often controversial. It is key to address the innate biases and blind spots of those who develop and exploit polls to feed a campaign strategy or justify a public stance.

While major polling failures speak for themselves, polls can be used to instrumentalise or even manipulate public opinion. The legitimacy of polls is regularly questioned, raising suspicions (e.g., the financing of partially manipulated polls serving exclusively partisan political interests like the recent scandal of faked polls in Austria) and mistrust (e.g., the criticism of some editorial offices, such as the newspaper Ouest France, to the detriment of a genuine debate).

Today, the importance of opinion polls must be discussed in the context of an increasing “doxophrenia”, i.e., the obsessive need to quantify opinions, and an increasing mistrust (of citizens as well as political actors) towards opinion polls. The focus of this conference was thus on questions of legitimacy and legitimation as well as opinion polls as an instrument of political communication: polling expertise considered both as a method of forecasting and political framing.

The presentations and discussions focused on two thematic areas:

1. The reception of polls by actors in the media
2. The instrumentalization of polls by political communication

The Symposium ended with the Masterclass  “Opinion polls in the context of election campaigns: between hatred and fascination”, presented by Bruno Jeanbart, Vice-President of the French polling agency OpinionWay.